Windows Phone 7 Presents No Competition—for Now

 
 
By Don Reisinger  |  Posted 2012-06-07
 
 
 

Android Holds Onto Mobile Market Dominance: 10 Reasons Why


Over the last few years, Android has cemented itself as the dominant force in the mobile market. And 2012 might just be its best year yet, according to IDC. The research firm says Android will secure 61 percent of the market this year and maintain nearly 53 percent by 2016. Meanwhile, every platform from iOS to Windows Phone 7 will be forced to battle it out for second place. 

But how did this happen? For years, Android has been called the second-rate version of iOS by some mobile customers. Although devices from Samsung and HTC have proved popular, no single Android phone has yet to match the success of Apple's iPhone. Still, with solid branding, a high-quality experience and some help from a boatload of vendors, Android is the top player in the mobile market. That won't change over the next several years. 

Here are the reasons why Android is so dominant today. 

1. It's a numbers game after all 

When it comes to Android dominance, pointing to the sheer number of devices on store shelves and in users' hands is arguably the simplest reason for its success. There are now hundreds (if not thousands) of different mobile device models running Android in one form or another, ranging from mobile phones to tablets and enterprise products. Blanketing the market with product is a great way to win the market share game. 

2. Apple's only offering three devices 

Meanwhile, Android's chief competitor, iOS, while highly popular and extremely profitable for Apple, is suffering in market share, at least, because of Apple's policy to keep it in-house. Apple currently only offers the operating system on its iPhones, iPads and iPod Touch. Because of that, there's simply no way for Apple to keep up with Google's mobile operating system. 

3. RIM's decline 

RIM was long a thorn in the side of Nokia's Symbian platform and Windows Mobile when that operating system had considerable market share. In the past year, however, RIM has watched its market share plummet to just 6 percent, according to IDC. What's worse, that figure will drop to 5.9 percent by 2016. RIM's decline has helped Android in a big way. 

4. BYOD 

The consumerization of IT is something that a host of CIOs and IT decision-makers hear about, and as of late, it's something many of those folks have been forced to deal with. Although the iPhone is the most popular consumer product to be brought into the office, Android is also gaining some ground with the bring-your-own-device (BYOD) trend. Without BYOD, it would be impossible for Android to keep up.

Windows Phone 7 Presents No Competition—for Now


 

5. Microsoft is offering little competition 

Microsoft arguably has the best chance of one day overtaking Android. After all, its operating system, Windows Phone, offers the same kind of licensing strategy as Android. However, through 2012, the OS will only be able to muster 5.2 percent share, according to IDC. With Microsoft's poor competition, Android is surging. 

6. Vendor support 

Google's Android platform would be nothing without its vendor support. With this in mind, Google has gone out of its way over the years to bring as many vendor partners into the fold as possible. Once in the Android fold, the search giant has encouraged mobile device makers to invest as heavily as possible into the platform. It was a smart move that's paying serious dividends. 

7. Remember the Google factor 

It's important to acknowledge the value of Google's brand recognition on the success of Android. The search company's brand is trusted among third-party vendors and consumers alike. It's another significant reason why smartphone makers are investing in the platform and another incentive for people to buy Android phones. Without Google's immense resources and market influence, Android wouldn't be Android. 

8. Carrier support 

Carriers have been the secret weapon behind Android's success over the last several years. Companies like Verizon, AT&T, Sprint and T-Mobile have heavily marketed the operating system, both because of its popularity and their desire to limit Apple's market power. The results have been heavy sales of Android devices. 

9. App support 

When Apple unveiled the App Store, there was concern among analysts and market researchers that an application store that didn't have Apple's name on it might not take off. Now several years later, it's clear that it was a smart move. The number of applications capable of running on a mobile operating system is a key component in the buying decision. Luckily for Google, the Android Market has filled up with high-quality apps, which only improved the operating system's commercial appeal. 

10. Yes, even the enterprise 

There was a time€”not long ago€”that Android was viewed widely as an operating system that IT decision-makers and CIOs would never embrace. However, over the past year, that has changed in a dramatic way. In fact, the corporate world is embracing Android and considering deploying devices running the operating system. Who would have predicted that? 

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