Enterprise Mobility: Android Tablets: 10 Improvements They Need to Beat Apple`s iPad
A Better Operating System
Android 3.0 "Honeycomb" was supposed to be the operating system that would finally put Apple on notice. But after using it on the Motorola Xoom, consumers have quickly realized that its nothing of the sort. It has odd design quirks, its buggy, and it fails to live up to the hype. Android tablet makers should keep that in mind and think seriously about waiting for Google to fix those problems before they release their own devices.
A Google Tablet
In the smartphone market, Google made a very smart move: It launched a device with its name on it. By doing so, it brought attention to Android and made customers think twice about the iPhone or RIMs BlackBerry. The time has come for Google to do the same in the tablet space. If it offers up its own tablet, it can showcase its take on tablets and potentially drive more demand for Android-based slates.
4G Out of the Box
One of the biggest mistakes Motorola made with its Xoom was not offering 4G out of the box. Instead, those who buy the device will need to wait for the free upgrade. Going forward, Android tablet makers must make 4G available and offer it as soon as the customer breaks the device out of the box. Apples iPad 2 lacks 4G. Thats a good thing for Android tablet makers, and it should be exploited.
Its hard to say where Google is focused right now. The company undoubtedly has designs on commanding the mobile market, but it also has a new leader at the top in company co-founder Larry Page. So far, Page hasnt outlined his strategy with Google. But in order for tablets to be successful, Page must ensure that his company is focusing on delivering a worthwhile experience in all tablets running Android. If he can do that, Android slates should have a much greater chance of winning over consumers.
A Single iPad Competitor
When the Motorola Xoom was first announced, everyone compared the device to Apples iPad. The only issue is it did little to actually compete with Apples tablet. And in the end, there are still no worthwhile competitors to the iPad 2 on store shelves. The time has come for a single Android tablet to compete on the same level as the iPad 2. If it can do that, consumers might finally warm to the idea of buying a tablet other than one made by Apple.
A Worthwhile Enterprise Option
The corporate world is still waiting on a worthwhile tablet. And what better way for Android to succeed than for a company to offer a device that would appeal to those customers. The Cisco Cius, which is expected to launch later this year, might just be that device. It will come with video conferencing options and run Android. It will also have a 7-inch display. If that device can be a success, Android might have a better chance of catching on in the tablet market.
Many More Apps
When Apple CEO Steve Jobs discussed the iPad 2, he mentioned that Android tablets had a select few apps available to them. The iPad 2, he said, would ship with an available 65,000 applications. It was a major discrepancy that caught on in the mobile market. In order for Android to be a success in the tablet space, more apps must be developed for it.
Strength in Numbers
If the smartphone market has proven anything, its that Android can be a success as more and more devices running the operating system hit store shelves. Thats precisely why more Android tablets need to hit store shelves. If the market is flooded by those products, each and every tablet running the operating system has a better chance of succeeding. It has happened in the smartphone market, and it could happen in the tablet space.
A Commitment to Large Displays
One of the issues with the Dell Streak, as well as the Samsung Galaxy Tab, is that those devices have small screens. The Streak has a 5-inch display, while the aforementioned Galaxy Tab comes in with a 7-inch display. The iPad 2, on the other hand, has a 9.7-inch screen. Whether Android tablet makers like it or not, the iPad 2 is the device by which all other tablets are judged. And if a product has a smaller display, consumers will take issue with that. Going forward, large displays could mean a greater chance of success.
The Motorola Xoom is available without a contract for $800. With a two-year commitment, it costs users $600. Thats an expensive proposition, considering the most expensive iPad 2 model goes for $829 and the cheapest version retails for $499. In order for Android tablets to succeed, they must be cheaper than the iPad 2 but deliver the same value. It might be hard, but its whats necessary in a market thats dominated by such an entrenched competitor.