Enterprise Mobility: Apple CEO Steve Jobs: From Garage Developer to Tech Titan
Jobs and Woz
When Steve Jobs and Steve Wozniak co-founded Apple, they started off assembling computers in Jobs' parents' garage.
Apple's early computers, including the Apple II, helped ignite interest in PCs as a tool for everyday life, and very quickly made Jobs a multimillionaire.
In 1985, Jobs found himself ejected from Apple following an internal dispute with then-CEO John Sculley. In the years that followed, Apple struggled with bloated product lines, declining revenue and organizational issues.??Ã
Seeking new directions following his ouster from Apple, Jobs acquired computer-graphics studio Pixar from George Lucas in 1986 for $10 million. A few years later, Pixar sold off its hardware segment and focused on animation, which resulted in a string of movie hits, such as the Toy Story series.
During his period away from Apple, Jobs also founded NeXT, a computer company devoted to creating high-end hardware paired with a unique operating system. While NeXT didn't actually prove a runaway market success, that operating system was enticing enough for Apple to acquire the company. Jobs was on his way back into the company fold.
Apple announced its NeXT acquisition in December 1996. By mid-1997, Jobs was in the interim CEO (or iCEO) seat. Reins in hand, he immediately discontinued a large number of projects. He also had his designers and engineers begin work on the iMac, a rather unique-looking PC (in Bondi Blue) that became the calling card of the reinvigorated Apple.
Apple released its first iPod in 2001. It represented the first piece in what eventually became an extensive ecosystem involving hardware (the iPods themselves), software (iTunes) and online retailing (the iTunes Store, which eventually incorporated the App Store). The device helped further drive Apple's popularity.??Ã
Mac OS X
Over the past decade, Apple has introduced successive editions of its Mac OS X operating system, all of them named after catsfrom Cheetah all the way through Jaguar and Tiger to the current Lion. Increasingly, it seems as if Apple is taking cues from its iOS mobile operating system, introducing elements to Mac OS X such as an application store.??Ã
Jobs unveiled the touch-screen iPhone in 2007, kicking off a revolution in the consumer smartphone market. Despite its initial restriction to AT&T's network, the device became a massive bestseller. Today, the iPhone franchise maintains sizable market share despite the growing presence of Google Android.??Ã
Steve and Bill
In 1997, Steve Jobs announced that Microsoft would not only offer Office for the Macintosh, but also invest $150 million in Apple. The partnership was an important one for Apple, which needed the cash, and opened the door to settling the longstanding dispute between the two companies over whether Microsoft borrowed elements from Apple's OS for Windows. Seen here, Jobs and former Microsoft CEO Bill Gates share a chuckle.??Ã??Ã??Ã??Ã??Ã
Unveiled in early 2010, Apple's iPad immediately sparked a seismic shift in the tech industry. Rival manufacturers rushed to introduce their own tablets to market, while analysts hinted that the iPad could cannibalize the existing PC market. Despite the added competition, the iPad continues to dominate the market segment.
In describing the design philosophy behind the MacBook Air, Jobs said: We asked ourselves, what would happen if a MacBook and an iPad hooked up? As Apple increasingly focused its attentions on ultra-mobile hardware, the MacBook Air eventually replaced the white MacBook as the company's entry-level laptop.??Ã
Jobs might be departing, but he's almost certainly left behind strategic plans for the next several quartersif not years. Apple is widely rumored to be prepping the next iPhone for a September or October launch, and the next iPad for release sometime in early 2012.
Despite his well-publicized health issues over the past few years, Jobs often made public appearances to introduce Apple's newest products.
When Jobs announced in January that he needed to take another medical leave of absence, he named COO Tim Cook as interim CEO (a role the latter had played during Jobs' previous leaves). With Jobs' resignation, Cook formally takes the CEO slot.
As Apple's COO, Cook famously revamped the company's notoriously messy supply chain into an ultra-efficient product-producing engine. His task now is to persuade the world that Apple will proceed, business as usual, despite the departure of its charismatic co-founder.??Ã??Ã