Apple, Samsung Dominate the Smartphone Market: 10 Reasons Why

By Don Reisinger  |  Posted 2012-05-02

Apple, Samsung Dominate the Smartphone Market: 10 Reasons Why

When evaluating the smartphone market today, it€™s hard to get excited about products from any other company than Apple or Samsung. It seems that countless vendors are trying their hardest to make a mark in the mobile space, but devices like the iPhone 4S and Galaxy S II continue to hold center stage. What€™s worse, the chances of that changing anytime soon seem slim.

In a recent study, Canaccord Genuity technology analyst Mike Walkley reported that Samsung and Apple have €œcaptured a remarkable 99 percent of first-quarter 2012 handset industry profits.€ If that€™s not impressive enough, consider that between them, Apple and Samsung own the majority of the smartphone space, leaving only scraps for the others. Simply put, Apple and Samsung have cornered the smartphone market.

But how did this happen? More importantly, why hasn€™t anything been done on the part of other vendors to stop it?

Read on to find out why Apple and Samsung are dominating the smartphone market.

1. It€™s Apple, isn€™t it?

When trying to determine why Apple and Samsung have been so successful in the smartphone market, it€™s best to remember the companies being discussed. Apple is the world€™s most popular brand, a company mainstream consumers trust and one that fully understands what it takes to be successful. Isn€™t that enough reason to understand Apple€™s dominance in the smartphone market?

2. Design matters

If there€™s anything that can define both Apple and Samsung products, it€™s stellar design. Both companies know how to deliver good-looking products that compel consumers to buy. Until other companies can offer up something with a fresh, handsome look, they€™ll have to be content picking up the scraps Apple and Samsung leave behind.

3. Google has helped Samsung

It€™s no secret that Samsung€™s success over the last year, especially, has been due in part to Google and the Android operating system. The search giant made the Samsung Galaxy Nexus one of its premier Nexus devices, effectively legitimizing it in the marketplace. Add that to Google€™s seemingly strong partnership with Samsung, and it€™s clear why the companies have been so successful working together.

4. Name recognition is vastly important

Although Motorola and HTC might be well-known in some circles, it€™s hard to find better name recognition than €œApple€ and €œSamsung.€ Both brands are extremely popular among consumers and have found a way to enter the daily lives of people through a host of products. Without name recognition, Samsung and Apple would be like everyone else.

Samsung, Apple Antagonism Keeps Both Companies in Spotlight


5. Quality, quality, quality

If Apple and Samsung were launching subpar products each year, the companies wouldn€™t be nearly as successful as they are. But with each new device comes a high-quality experience that both consumers and enterprise users are happy to use. Samsung and Apple have become synonymous with high quality.

6. Samsung has taken the fight to Apple

Samsung has made it abundantly clear to all who will listen that it wants to beat Apple at its own game. So, it has launched several marketing and advertising initiatives to take the fight directly to Apple. Based on its success around the globe as of late, it seems to have helped in a big way.

7. The patent battles help

One of the smartest things Samsung could have done over the last couple of years is take the legal fight to Apple. The company has been waging wars in patent courts around the world, and although it hasn€™t gotten much to show for it, the move has put it in headlines. And by putting itself in headlines, Samsung has legitimized itself as an Apple competitor.

8. Innovation

As noted earlier, the strong design concepts that are associated with Apple and Samsung products have made them successful. But there€™s also something to be said about the companies€™ desire to be innovative. From unique offerings like Siri from Apple to the addition of big displays and 4G LTE support on Samsung€™s part before they were fashionable, the companies have their fingers on the pulse of what the market holds in the future.

9. The operating systems are well-liked

While the Android platform runs on many different manufacturers€™ smartphones, vendors deliver their unique versions of the software in their own particular models. Luckily for Samsung, its version has been well-received by consumers, who like how simple it is to use, how easily navigable it is and all of the extras the mobile-device maker bundles with it. On the Apple side, it€™s hard to find fault with iOS.

10. The carriers help

Today€™s carriers are trying desperately to attract as many customers as possible. So, they really only focus their time on those products that have the highest likelihood of being successful. Nowadays, that means Apple€™s iPhone and Samsung€™s higher-end smartphones. Carriers are great partners for both Apple and Samsung.

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