Apple iPhone 3G S Costs $178.96 to Make, iSuppli Reports
While the Apple iPhone 3G S smartphone is more feature-rich and powerful
than the iPhone 3G, its bill of materials is only a few dollars higher, iSuppli
reported after a teardown of the device.
"The entry-level, 16GB [iPhone 3G S] carries a BOM cost of $172.46 and a
manufacturing expense of $6.50, for a total of $178.96," iSuppli analyst Andrew
Rassweiler said in a statement. "This is slightly higher than iSuppli's
estimate of $174.33 for the original low-end 8GB version of the original iPhone
3G based on pricing in July 2008."
Rassweiler added that while consumers pay $199 for the phone, the cost paid by
its mobile operator, AT&T, is much higher-but well worth it, considering
the ongoing profit it receives from subscribers.
The iPhone 3G S offers video capture, an auto-focus 3-megapixel camera and a
digital compass, but aside from these features, iSuppli found the hardware on
the 3G S to vary very little from that of the 3G.
"From a component and design perspective, there's a great deal of
similarity between the 3G and 3G S," Rassweiler said in the statement. "By
leveraging this commonality to optimize the materials costs, and taking
advantage of price erosion in the electronic component marketplace, Apple can
provide a higher-performing product with more memory and features at only a
slightly higher materials and manufacturing cost."
However, iSuppli did find a few key differences between the two iPhones.
While the iPhone 3G used a Marvell Technology Group WLAN chip and a Cambridge
Silicon Radio Bluetooth Integrated Circuit, the 3G S offers all the same
functionality with a single chip, a Broadcom Bluetooth/FM/WLAN, which costs
Apple $5.95.
The 3G S also replaces its predecessor's NXP Semiconductors technology with a
Dialog Semiconductor power management IC, for $1.30. The digital compass comes
courtesy of an AKM Semiconductor electronic compass and STMicroelectronics
accelerometer, though iSuppli did not offer prices for either.
The priciest bits of the iPhone 3G S, according to iSuppli's findings, were all
from Toshiba-the 16GB Multilevel-Cell NAND flash, for $24; the 3.5-inch display
module, for $19.25; and the touch-screen assembly, for $16.
According to iSuppli, there's a high likelihood that the NAND and display
module could be sourced from other manufacturers as well. In the case of the
NAND, iSuppli suggested Samsung as a likely additional supplier.
The Infineon Technologies GPS receiver comes to the iPhone 3G S for just $2.25, and
Cirrus Logic stereo parts with a headphone amplifier cost Apple just $1.15 per
device.
In April, iSuppli also performed a teardown
of the Palm Pre, which it estimated costs $170 to build.
