Apple iPhone 4 Antenna Flaw Requires Recall:10 Reasons Why
Apple iPhone 4 Antenna Flaw Requires Recall:10 Reasons Why
The iPhone 4 was supposed to be the most successful iPhone to have
ever hit store shelves. After all, the device is well-built, runs iOS 4, and
includes a front-facing camera that allows users to have video chats over WiFi
with other iPhone 4 owners. It's a major upgrade over its predecessor. There is just one problem: its
During the first week of availability, Apple was fielding
questions from angry customers asking why, upon holding the new iPhone, they
were losing signal. Steve Jobs and his PR team attempted to quell the unrest by
saying that it was simply the way users were holding the smartphone. It wasn't
enough. As more people bought the iPhone 4, the complaints grew louder. All the
while, Apple wouldn't admit that there is a design flaw in the device.
Nearly a month later, issues with the iPhone 4's antenna
continues to plague the hardware company. And as hopes for a recall to fix the iPhone 4 increase, Apple
has instead decided to go silent on the issue. Apple's stance is unfortunate.
And it's making the company look bad. Whether it wants to admit it or not, the
iPhone 4 has an antenna problem. And it needs to be recalled. Here's why:
1. It's the smart move
Although it's the last thing Apple
wants to do,
recalling the iPhone 4 seems like the best move right now. There is a
number of consumers buying the iPhone 4 and experiencing antenna
problems. Although Apple keeps saying that there are some folks in
areas where signals
are stronger that are enjoying better reception, they are few and far
Unlike every other iPhone that came before it, the iPhone 4 is having a
connection problem with AT&T's network. To say that it has nothing
do with the design of the device is a mistake. Recalling the iPhone 4
now would show
that Apple really does care about its customers, and will do what it
must to set things right. It might be a costly endeavor, but it's a
necessary one. And the
company should accept that.
2. The outcry is building
It should be interesting to see how long Apple will allow the
outcry to continue before it finally has enough and decides to address the
iPhone 4's antenna problems. So far, Apple has been content to simply wait it
out and hope that the complaints die down. But that hasn't worked. As more
customers buy the iPhone 4, the complaints continue to grow. A recall would
quell the unrest and get Apple back to selling smartphones. Isn't that what it
3. The longer it waits, the worse Apple looks
As the complaints start adding up, Apple is making itself look worse and worse by saying little about the iPhone 4's antenna problems. As much as it might want to ignore the issue, and make everyone else forget about it, it can't. Consumers expect a solution sooner rather than later. By recalling the iPhone 4, the company will finally show that it has heard what its consumers are saying, cares about their happiness and will work toward rebuilding its relationship with its customers. By waiting so long, Apple is making some wonder if it really cares. And that could significantly hurt the company's revenue going forward.
4. It seems like the only way to fix it
Apple has said that if users hold the iPhone 4 differently or use a case, they shouldn't have any trouble using the smartphone. But most folks want to be able to hold the device any way they want. And to simply use a case, which adds money to the prospect of owning an already expensive smartphone, is unacceptable to some customers. Rather than turn the problem into a potential revenue generator, Apple should fix it. The iPhone 4's problem is that the antenna is on the outside of the device. With some small design changes, the company can fix that issue in no time. There is no reason to wait any longer.
This Is No Time to Stonewall Customers
5. AT&T isn't playing ball
Apple was quick to point out when it admitted that it has been
calculating signal strength improperly that folks losing connections to the
network are in areas where coverage is poor. It was a thinly veiled attempt to
pass some of the blame on to AT&T and its poor coverage. But AT&T has
so far been unwilling to agree with Apple. By admitting that Apple is right,
AT&T would make itself look bad, and effectively help Apple pass the blame
on to the carrier. For consumers, that just might be a good thing.
6. Droid X is on its way
Apple's culture dictates that the company doesn't worry about
competition. But it might be time that the firm start taking notice of what
Motorola is doing with the Droid X. The smartphone, which is scheduled to hit
store shelves on July 15, is arguably the best competition the iPhone
has ever faced.
The device boasts a 4.3-inch display, HDMI for watching HD video on a
television, and more. Plus, it runs Google's Android operating system, which
has quickly become the desired alternative to iOS. If consumers that have yet
to buy the iPhone 4 are worried about the device's antenna problems, they might
just opt for the Droid X. And if that happens, Apple could have some serious
trouble on its hands.
7. The evidence seems overwhelming
Although Apple is quick to point out that the iPhone 4's antenna
works better than its predecessors, and the design is ideal for users, the
evidence of antenna problems seems overwhelming. Consumer Reports recently said
that it can't recommend the device because of witnessed antenna problems,
consumers are increasingly complaining about the iPhone 4, and reports keep
swirling that the issues get worse when a user puts their hands over the lines
on the side of the smartphone. Simply put, the iPhone 4 has a real problem that
goes beyond its signal-strength calculation. Until Apple admits that,
addresses the problem, and gets the right smartphone into users' hands, it will
be trouble for its bottom line.
8. It won't go away
Unlike so many other issues with Apple products that have quietly gone away over the years, the iPhone 4's antenna troubles just won't. The reason why is simple: it's the most popular product on store shelves today, and millions of people across the world are buying it. And when millions of people start complaining about a product, others tend to listen. For a while, it seemed that Apple hoped that the world would just forget about the antenna problems. After all, that has happened numerous times in the past. But Apple is quickly realizing now that such a tack won't work with the iPhone 4. And it will take an admittance of an issue, and probably a recall, to actually satisfy customers. It's not ideal, for sure, but it's the necessary step.
9. The competition is capitalizing
How much longer will Apple allow the competition to capitalize on the iPhone 4's antenna problems before it decides to fix the problem itself? Motorola has been running ads alluding to the iPhone 4's problems, and saying that if consumers buy the Droid X, they won't have any such trouble with its smartphone. Even Verizon has been piling on as a way to take aim at AT&T. By ignoring the problem, and saying that users need to hold the iPhone 4 differently, Apple is effectively allowing the competition to continue to capitalize on a topic that it has no defense for. That's not good for business. The iPhone might be the world's top smartphone today, but that might not be the case for long if the company keeps releasing a product with antenna problems that the rest of the competition can poke fun at.
10. What about future products?
The more Apple denies that the iPhone 4 has a design flaw, the
harder it will be for the company to sell products going forward. There is no
debating that there is a problem beyond how iOS 4 calculates signal strength.
And until Apple admits that, it will continue to receive complaints, consumers
will be far less likely to respond well to future products, and pundits will
wonder if the company really is putting the best products out on the market.
It's a real problem for Apple. And until it starts to realize that, and address
it with a recall, the company will see all these problems get worse. Does Apple
really want iPhone 4 troubles that is penetrating the entire market to continue