Apple's New iPad Launch: A Behind the Scenes Look
Setting the Scene
Yerba Buena Center for the Arts, located on the Moscone Center campus in downtown San Francisco, was the scene for the new iPad launch, as it was for many previous Apple product launch events.
Not a Square Inch to Spare
Once all the invited guests were insidean estimated 600 peoplethere was hardly room for anybody to move. This is typical of Apple product launches.
Worldwide TV Coverage
Television crews came from far and wide to cover the event, including KTLA 5 from Los Angeles and a crew from Japan.
Cooking Up the iPad Story
Apple CEO Tim Cook shows the first photos of the new iPad.
Through Thick and Thin
Although the new iPad isn't quite as thinor as lightas the previous version, users most likely won't care all that much. The new version is 9.4mm thick, or 0.37 inches. That compares with 8.8mm, or 0.34 inches, for the iPad 2. The weight is going up from 1.33 pounds (600 grams) to 1.4 pounds (640 grams).
Improved Display a Big Draw
Apple chief marketer Phil Schiller shows the new, higher-definition display (which Apple calls Retina Display) also greatly improves book and document reading.Â It also features 1080p high-definition (HD) video.
What iPad Will Cost You
Schiller explains that the new iPad ranges from $499 for a basic 16GB model with WiFi only to $829 for 64GB of storage and 4G capabilities. All the iPad 2s will drop in price by $100 from now on.
Black or White
The new iPad will come in two colors and be able to hook up with more types of networks than any previous tablet, of any kind, including the upcoming 4G Long-Term Evolution (LTE) networks.
iPhoto Sports Major Improvements
An updated version of iPhoto enables users tousing gestures and fingersdo even more to photos then they could previously, including a series of new brushes for photo finishing.
Hands-On Test Area
After the presentation, invitees made their way into the test area, where they could actually get their hands on the first new iPads. In less than two years, Apple's iPad franchise has marketed and sold nearly 50 million units worldwide, and the company sees no ceiling in sight.
Crowds the Norm at Apple Events
People stayed for a couple of hours afterward to test the iPad. At the event, Apple also launched new versions of GarageBand, iPhoto and others. Battery life has been improved to 10 hours of 3G use and 9 hours of 4G use.