Enterprise Mobility: Barnes and Noble Nook E-Reader Gets New York Debut

 
 
By Nicholas Kolakowski  |  Posted 2009-10-21
 
 
 

Barnes and Noble Nook E-Reader Gets New York Debut

 

Barnes and Noble Nook E-Reader Gets New York Debut

Barnes and Noble Nook E-Reader Gets New York Debut - Page 2

Barnes & Noble CEO Steve Riggio introduced the presentation at New York's Chelsea Piers. Riggio suggested that the growing consumer market for e-books represents "a multibillion-dollar opportunity."

Barnes and Noble Nook E-Reader Gets New York Debut - Page 2

Barnes and Noble Nook E-Reader Gets New York Debut - Page 3

Barnesandnoble.com President William Lynch talked about how the company's goal was to give customers the chance to download books anywhere at any time.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 3

Barnes and Noble Nook E-Reader Gets New York Debut - Page 4

The Nook runs on the Google Android operating system. Lynch explained that Android was chosen because it was optimized for running on small screens, such as on phones.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 4

Barnes and Noble Nook E-Reader Gets New York Debut - Page 5

Barnes & Noble launched its eBookstore in July, and the online storefront features more than 700,000 books. However, it will not allow Web browsing, because the designers felt that Web pages looked clumsy on an e-ink screen.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 5

Barnes and Noble Nook E-Reader Gets New York Debut - Page 6

In addition to the 6-inch e-ink screen, the Nook includes a multitouch color display.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 6

Barnes and Noble Nook E-Reader Gets New York Debut - Page 7

LendMe technology allows books to be "lent" to another Nook for a period of 14 days. While a book is being lent, the lending user cannot read it on his or her own device-as with a real, physical book.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 7

Barnes and Noble Nook E-Reader Gets New York Debut - Page 8

In addition to the Nook device, Barnes & Noble has released book-downloading Apps for the iPhone and iPod Touch.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 8

Barnes and Noble Nook E-Reader Gets New York Debut - Page 9

The Nook's wireless downloading is provided by AT&T's 3G network.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 9

Barnes and Noble Nook E-Reader Gets New York Debut - Page 10

The Nook, which will go on sale at the end of November, will be priced at $259. Many bestsellers and new book releases will be priced at around $9.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 10

Barnes and Noble Nook E-Reader Gets New York Debut - Page 11

Touch-screen buttons give access to the user's library, daily periodical content, the Barnes & Noble eBookstore, settings and the current book.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 11

Barnes and Noble Nook E-Reader Gets New York Debut - Page 12

The touch screen also provides navigation and information about the current eBook. A "bookmarking feature" lets users return to their place in a particular volume-not only on the Nook, but also on an iPhone or iPod Touch.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 12

Barnes and Noble Nook E-Reader Gets New York Debut - Page 13

When the user is actually reading, the multitouch display goes dark in order to cut down on distractions and save battery power.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 13

Barnes and Noble Nook E-Reader Gets New York Debut - Page 14

The Nook will compete in a crowded market that includes not only Amazon.com's Kindle, but also devices such as Plastic Logic's QUE, which will use the Barnes & Noble eBookstore.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 14

Barnes and Noble Nook E-Reader Gets New York Debut - Page 15

Lynch said the company plans to use the company's brick-and-mortar stores to promote the e-reader.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 15

Barnes and Noble Nook E-Reader Gets New York Debut - Page 16

Here's an example of the in-store display for the Nook.

Barnes and Noble Nook E-Reader Gets New York Debut - Page 16

Barnes and Noble Nook E-Reader Gets New York Debut - Page 17

 

Barnes and Noble Nook E-Reader Gets New York Debut - Page 17

Rocket Fuel