Enterprise Mobility: BlackBerry PlayBook, Bold 9900, Microsoft Alliance Top Lazaridis Keynote

 
 
By Clint Boulton  |  Posted 2011-05-03
 
 
 

Lazaridis

Lazaridis takes the keynote stage around 9 a.m.

Lazaridis

Lazaridis Launches Barrage of Statistics

Lazaridis reveals the up-to-date RIM BlackBerry statistics. Normally 15 million smartphones sold in a quarter is great, but RIM is being squeezed by Apple's iPhone and Android handsets, which combined to sell more than twice that number in the same quarter.

Lazaridis Launches Barrage of Statistics

Talking Up the PlayBook

Lazaridis then trumpets the PlayBook, using bits of quotes from various reviews. The quotes are positive, but most of the reviews he cited were overall much more critical. Lazaridis said there are more than 3,000 PlayBook applications to date. That compares to some 70,000 for Apple's iPad and just over 100 apps for the Motorola Xoom and other Android 3.0 tablets.

Talking Up the PlayBook

RIM Presentations in 3D

RIM decided to offer some of the presentation in 3D. Everyone got to don 3D glasses to see PlayBook apps and other slides pop off the screen. Excuse the blurriness of a 2D camera shot taken of 3D imagery.

RIM Presentations in 3D

Multitasking

Lazaridis talks up the PlayBook's ability to run multiple apps at the same time. This may be a hardware and software acceleration feat, but most users won't multitask the way RIM is describing it, that is, letting users watch a movie while browsing the Web. People only have two eyes.

Multitasking

Docs-to-go

Docs-to-go premium suite is included free in the PlayBook for productivity workers.

Docs-to-go

Facebook

But PlayBook isn't just about work, Lazaridis assured the audience. Users may also enjoy social networking via the new Facebook app for PlayBook.

Facebook

PlayBook Gaming

Gaming is also a treat.

PlayBook Gaming

Angry Birds

Lazaridis said the PlayBook Angry Birds application is coming. Yes!

Angry Birds

BlackBerry Bold 9900

Lazaridis shows the BlackBerry Bold 9900 smartphone, which is the thinnest ever built by the company. Bold 9900 includes search by voice, near field communications, a free premium version of Docs-to-go and Mobilizy's Wikitude augmented reality app.

BlackBerry Bold 9900

Adobe

Adobe's Shantanu Narayen joins Lazaridis on stage. He began touting Flash's performance on the PlayBook, which is arguably the best on any tablet. How big a deal is this considering Apple's iPad doesn't support Flash? That's for you to decide.

Adobe

Flash on PlayBook

Narayen said Adobe is now shipping Adobe Creative Suite 5.5 with out-of-box development support for the PlayBook, following in June with an open-source Framework for BlackBerry PlayBook's QNX operating system.

Flash on PlayBook

Microsoft Steve Ballmer

Surprise! Steve Ballmer joined Lazaridis on stage.

Microsoft Steve Ballmer

Ballmer on Mobile

Ballmer dings Google: "Over the past few years, suffice it to say, we've seen numerous mobile phone platforms emerge. Certainly Android, the volumes have risen, but there is ensuing chaos that has caused a level of frustration, let's just say, with developers and consumers alike." On Apple: "Apple's platform has certainly offered opportunity for application developers, but there are a very limited set of ways to collaborate and extend the experiences of their device for businesses and consumers."

Ballmer on Mobile

Ballmer on Bing

Ballmer says Bing search and maps will be default applications on BlackBerry phones going forward. No financial terms were disclosed.

Ballmer on Bing

Demo Time

Microsoft Bing Distinguished Engineer Blaise Ag??era y Arcas shows how users may search for restaurants via Bing on a BlackBerry Torch.

Demo Time

Bing Maps

Bing Maps on the BlackBerry Torch to help users get their bearings.

Bing Maps

Deals

Also, users may access local Bing Deals from a BlackBerry going forward.

Deals

Rocket Fuel