Motorola Backflip Adds to Company's Android Lineup
Motorola added the Backflip to its growing list of Android
devices on Jan. 6.
With a 3.1-inch, 320 by 480 TFT display, at a glance the
Backflip appears iPhone-like. But take another look and the device opens up
- the screen sliding up to reveal a QWERTY keyboard, and then
continuing backward toward a 45-degree-ish angle that enables the phone to prop
itself up for hands-free video watching. Or as a - albeit pricey -
The Backflip gets Motorola's content-aggregating
MotoBlur feature, which it describes as "the first and only solution to
sync contacts, posts, messages, photos and much more - from sources
such as Facebook, MySpace, Twitter, Gmail, work and personal email, and LastFM
- and automatically deliver them to the home screen." The idea
is to focus on content, not its method of delivery.
MotoBlur is also on the
Cliq, from T-Mobile - but was left off the
iPhone-rivaling Droid, on the Verizon Wireless network.
"Since introducing our first Motoblur-based device,
we've remained focused on differentiating the Android experience and
bringing it to new carrier partners around the globe," said Sanjay Jha,
co-CEO of Motorola, in a statement. "Backflip maximizes the multi-tasking
and multi-functional potential of Motoblur with its unique design elements,
making it as smart as it is social."
Unique to the Backflip is a feature called Backtrack, a
touchpanel on the back side of the phone that lets users scroll without covering
up what it is - Web sites, emails, etc. - that they're
The Backflip will ship with Android 1.5, but Phonescoop reports that it will
eventually be updated to 2.1. Shipping worldwide, it supports WCDMA
850/1900/2100, GSM 850/900/1800/1900, HSDPA 7.2Mbps, EDGE Class 12, GPRS Class
12 and a-GPS.
There's 3G and WiFi connectivity, a 5-megapixel camera
with flash, a full HTML browser, support for MMS, SMS, various corporate and
personal email accounts, as well as music and video files. It comes with 2GB of
memory, which can be expanded to 32GB. And, of course, users have access to
Google's Android Market, which now houses more than 18,000 applications.
Motorola also offers users online access to their devices,
enabling them to wipe the device, should it be, heaven forbid, lost or stolen,
as well as locate the device. With a user name and password, data can also be
The Backflip will arrive in North America, Latin America, Europe and Asia in the beginning of the first quarter of 2010, though Motorola is for the time being declining to name its U.S. carrier partner for the device.