Apples Brand Is Still More Highly Valued Than Others

By Don Reisinger  |  Posted 2012-07-09

New iPad vs. Galaxy Tab 2: 10 Reasons Apple Wins Over Samsung

In the tablet market, deciding on products in the higher range of the industry requires consumers and enterprise users to choose between Apple's new iPad and the Samsung Galaxy Tab 2 10.1. Not only are both devices vying for the same customer dollars, but they're also trying to win in a bitter legal dispute being waged worldwide over alleged infringement on the part of both companies. So far, however, it appears Apple is gaining the upper hand.

Regardless, customers still have the choice of deciding between Apple's new iPad or the Galaxy Tab. And although fans in either camp might say the choice is easy, it might not be as simple as some think. Apple's new iPad is a stellar product, but so is Samsung's tablet. Making an impulsive decision for either device just isn't a good idea.

Realizing that this is a hard task, there are several factors to help consumers and enterprise users make an informed decision that will ultimately lead them to the arms of Apple's new iPad. Yes, the Galaxy Tab is nice, but when it's all said and done, it's the new iPad that deserves the hard-earned cash of consumers and business users.

1. The Retina display matters

Apple's Retina display matters greatly in the world of tablet displays. The screen is widely viewed as the best on the market, and its high-quality visuals go above and beyond anything customers will find in other tablets. Until Samsung and every other tablet maker can change that, Apple's slate will win out.

2. Design, design, design

Apple has always been keen on design. The company knows that customers want products that reflect well upon them, and it has been able to deliver that. Samsung's Galaxy Tab 2 design isn't bad, but it's not on the same level as the iPad.

3. Android 4.0 won't cut it

Samsung's Galaxy Tab 2 ships with Android 4.0 (Ice Cream Sandwich). And although that operating system is nice in its own right, it can't quite hold up to iOS 5. What's worse, Apple's new iPad will support iOS 6 this fall. Samsung better get ready for a real (and difficult) software fight when that happens.

4. What sets Galaxy Tab 2 apart?

Looking at the Samsung Galaxy Tab 2, it's hard to find anything that can actually set apart that device from the new iPad. Samsung's tablet has the same, basic look as Apple's, with its prominent screen. And from a mobility perspective, it doesn't do anything unique that would attract customers. The only unique tablet is Microsoft's Surface. Other than that, pretty much all tablets are about the same. And that favors Apple's stronger design.

Apples Brand Is Still More Highly Valued Than Others


5. Siri is coming in iOS 6

Apple's Siri platform is coming to iOS 6. When that happens, expect many more customers to jump at the chance to buy one of Apple's tablets. After all, Siri has a lot of potential and it's much better than the voice dictation the current iOS version in the new iPad offers. Siri is a distinguishing feature that can't be overlooked.

6. Enterprise usability

The corporate world is increasingly warming to the idea of bringing a tablet to the office, so it's no surprise that Apple's iPad has been winning over corporate users. Until Samsung's tablet can do a better job of appealing to enterprise users, it'll have trouble breaking into the office.

7. The iPad's 4G is major

Apple's new iPad ships with 4G Long-Term Evolution (LTE) service. That's a major component in the device's value. When Apple's iPad lacked 4G, it was easy to choose other devices that supported the mobile network. But now that Apple has cut off that one advantage, it's hard for customers to find too much value in alternatives.

8. The App Store still reigns supreme

Apple's App Store is still the top application marketplace in the world. Yes, the Galaxy Tab 2 can access trusted Android marketplaces, like the Android Market, but who cares? Apple's App Store still has more high-quality apps, and in terms of security, it hasn't yet been beaten.

9. The iTunes element

Thanks to the iPod, millions of people around the globe have vast music libraries sitting in iTunes. And rather than convert all those to a new platform that will work on the Galaxy Tab and use a whole new interface, users would rather just stick with iTunes. That's a major problem for Samsung€”and something that can't be overlooked.

10. Apple is Apple

When it's all said and done, Apple is, well, Apple. The company has been delivering value to customers for years, and it's well-trusted. Although the same might be said for Samsung, Apple's brand is still more highly valued than all others. Apple is Apple. And Samsung is Samsung. And that's a problem for the Galaxy Tab maker.

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