Nokia, RIM Helped Global Smartphone Markets Jump 30 Percent
While inexpensive
netbooks helped keep the PC industry afloat through the recession,
feature-rich smartphones, by contrast, are "leading the handset industry out of
the recession," wrote Strategy Analytics analyst Tom Kang, in a Feb.
1 report.
Global smartphone shipments reached a record 53 million units in the fourth
quarter of 2009-representing a growth of 30 percent from the 41 million units
of a year ago.
"Sales are being driven by stronger consumer demand and a stream of attractive
new 3G models tempting buyers into retail stores," wrote Kang.
Nokia shipped a record 20.8 million smartphones worldwide during the quarter,
which was up 28 percent from its 15.1 million total a year earlier. Closing the
quarter with 39.2 percent market share, it was Nokia's strongest quarter since
the first half of 2008.
The E71 and E72, Strategy Analytics notes, were particularly popular models for
the
phone maker, which in 2009 additionally expanded into PC market.
To view images and a walk-through of the E71, click here.
Research In Motion once again placed second. The BlackBerry maker shipped a
record 10.7 million smartphones worldwide during the quarter-which the firm
notes put it "comfortably ahead of Apple's 8.7 million units during the
quarter."
RIM shipped a total of 34.5 million BlackBerry smartphones in 2009, finishing
the quarter with 20.2 percent market share and the year with 19.8 percent.
Apple shipped a total of 25.1 million iPhones in 2009, finishing the fourth
quarter with 16.4 percent market share and the year with 14.4 percent of the
market.
"The smartphone market will become ultra competitive in 2010," Neil Mawston,
director of Strategy Analytics, said in a statement on the report.
"Samsung
and LG have ambitious plans to grow volumes and expand their app stores,
while emerging players like Dell and Huawei are strengthening their device
portfolios and courting major operators," Mawston continued. "The smartphone
wars will be good news for consumers, but the fierce competition will inevitably
place downward pressure on vendors' pricing and margins."
