Bing Passes Yahoo in Search: Nielsen
The combination of Microsoft's MSN, Windows Live and Bing search properties helped Microsoft overtake Yahoo in search for the first time ever in August, according to researcher Nielsen.
Microsoft's properties tallied 13.9 percent of search volume last month, compared with 13.1 percent for Yahoo, which fell from 14.3 percent share in July. Nielsen provided this line graph of the search figures.
Combined, Microsoft and Yahoo hold a 27 percent share of the search market versus Google, which retained its dominant share of the U.S. search market with 65 percent, Nielsen said.
HitWise said last week that Bing and Yahoo combined for nearly 25 percent of U.S. search queries through their first full week of integration.
When Nielsen reflected on the past year in search volume, Google has seen little change in search share, while Yahoo has dipped from 16.0 percent in August 2009 to 13.1 percent today. Conversely, MSN/Windows Live/Bing's share has grown from 10.7 percent in August 2009 to its current13.9 percent.
It could be that a portion of Yahoo users lost confidence in the company after the search deal was announced July 29, 2009, and switched to Bing, which saw its uptick begin in August 2009.
Things aren't going to get easier for Bing or Yahoo. Google kicked up the pressure on both search engines last week, with the launch of Google Instant, its predictive search technology for letting users find information without typing in complete queries.
The market now awaits comScore numbers for the search-engine market.
The company recently reworked its metrics for counting search queries, taking
into account explicit core search-excluding contextual clicks on slideshows-and
total core search, which counts total numbers.