Google fields apps in several different markets. In these pie charts, we demonstrate Google’s market share.
2Google’s Advertising Footprint – Search
Depending who you ask, Google controls about 65 percent of the search market in the United States. In Britain, the number reaches close to 80 percent.
3Google’s Advertising Footprint – China
Google is still struggling to unseat Chinese rival Baidu, which controls 62 percent of the market.
4Google’s Advertising Footprint – Paid search
According to eMarketer, Google controls about 75 percent of the paid search market.
5Google’s Advertising Footprint – Video
Estimates vary, but compete.com says Google and YouTube represent 51 percent of the online video market.
6Google’s Advertising Footprint – E-mail
Google’s Gmail still languishes at 4 percent adoption.
7Google’s Advertising Footprint – Maps
Despite the publicity surrounding Google Maps, MapQuest maintains market dominance with 54.4 percent.
8Google’s Advertising Footprint – TV
Google’s footprint in the television ad market is hard to quantify, but industry experts say the search giant probably has access to 3-4 percent of the market.
9Google’s Advertising Footprint – Radio
Google’s radio footprint is also hard to quantify. Through partnerships and acquisitions, Google has gained access to about 12 percent of the 11,000 stations in the United States, but it can only take advantage of a small percentage of ad time on each sta
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