Google's Advertising Footprint

 
 
By eweek  |  Posted 2012-05-28
 
 
 

Google's Advertising Footprint

Google fields apps in several different markets. In these pie charts, we demonstrate Google's market share.

Google's Advertising Footprint

Google's Advertising Footprint - Search

Depending who you ask, Google controls about 65 percent of the search market in the United States. In Britain, the number reaches close to 80 percent.

Google's Advertising Footprint - Search

Google's Advertising Footprint - China

Google is still struggling to unseat Chinese rival Baidu, which controls 62 percent of the market.

Google's Advertising Footprint - China

Google's Advertising Footprint - Paid search

According to eMarketer, Google controls about 75 percent of the paid search market.

Google's Advertising Footprint - Paid search

Google's Advertising Footprint - Video

Estimates vary, but compete.com says Google and YouTube represent 51 percent of the online video market.

Google's Advertising Footprint - Video

Google's Advertising Footprint - E-mail

Google's Gmail still languishes at 4 percent adoption.

Google's Advertising Footprint - E-mail

Google's Advertising Footprint - Maps

Despite the publicity surrounding Google Maps, MapQuest maintains market dominance with 54.4 percent.

Google's Advertising Footprint - Maps

Google's Advertising Footprint - TV

Google's footprint in the television ad market is hard to quantify, but industry experts say the search giant probably has access to 3-4 percent of the market.

Google's Advertising Footprint - TV

Google's Advertising Footprint - Radio

Google's radio footprint is also hard to quantify. Through partnerships and acquisitions, Google has gained access to about 12 percent of the 11,000 stations in the United States, but it can only take advantage of a small percentage of ad time on each sta

Google's Advertising Footprint - Radio

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