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How Google Will Keep You Hooked
As the e-commerce landscape shifts, Google is looking toward six models to leave its competition in the dust.
By Evan Schuman
How Google Will Keep You Hooked - Auction
Google makes the argument that its auction-driven pricing model is more than a marketing cost and can actually help match purchase patterns with inventory.
How Google Will Keep You Hooked - Social Networking
Facebook, MySpace and YouTube create the potential for customized, focused campaigns in a way that simply didnt exist a decade ago.
How Google Will Keep You Hooked - Mobile
Small screen size, RAM limitations and slow bandwidth are an issue when it comes to serving ads, but mobile devices are with consumers at all times, allowing ads to be directed based on precise location information. The potential result, according to Goog
How Google Will Keep You Hooked - Merged Channel
Retailers are starting to see online ads impacting brick-and-mortar sales, such as when customers print out coupons from the Web and bring them to their local stores. Retailers can track the number of times the coupons are printed and compare it to the nu
How Google Will Keep You Hooked - Location
Although the mobile phone offers the most specific geographic targeting potential, Google is experimenting with IP addresses and search terms to try and deliver very geographically localized ads. Accuracy, using IP addresses to identify location, is about
How Google Will Keep You Hooked - Behavior and Context
In a contextual model, an ad looks at the page where its to appear. With a behavioral model, ads look at who the site visitor is and, potentially, that surfers recent traffic.