Truth Will Set Ads Free (Or At Least Verify the Cost)

 
 
By Kevin Fogarty  |  Posted 2005-04-07
 
 
 

Truth Will Set Ads Free (Or At Least Verify the Cost)


Say what you will about its importance for business, communications and international relations; the Internets great power continues to be the ability to get peoples knickers in a twist over issues that were solved in other media decades ago.

The size of the knickers and the importance of the twist continue to grow, however, which indicates the medium is maturing. A little.

Rather than sweating over the risk that 14-year-olds will bring down the music industry, knickers are twisting about advertising fraud and a lawsuit by a Texarkana, Ark.-based gift shop lodged against the biggest companies in the Internet business.

Lanes Gifts & Collectibles—which carries more than 30 lines of dolls, masses of figurines, gift-candles and other knick-knackery but appears otherwise to be a respectable business