Eight Steps to Enterprise 2.0 - 7. Be patient

 
 
By eweek  |  Posted 2007-08-10
 
 
 

Eight Steps to Enterprise 2.0

This list was developed based in part (and with permission) on a post at http://enterprisetwopointo.com.

Eight Steps to Enterprise 2.0

Eight Steps to Enterprise 2.0 - 1. Draft picks

Create a steering committee to drive enterprise 2.0 at your company. Make sure this group pulls together influential colleagues who 'get it.' Pinpoint the people in your organization who make things happen.

Eight Steps to Enterprise 2.0 - 1. Draft picks

Eight Steps to Enterprise 2.0 - 2. Create a playbook

Work together to catalog current organizational efforts, such as blogs and Wikis, and problems that enterprise 2.0 applications might solve. Focus on the bottom line, such as client interaction or regulatory hurdles.

Eight Steps to Enterprise 2.0 - 2. Create a playbook

Eight Steps to Enterprise 2.0 - 3. Understand your user culture

Enterprise 2.0 is about sharing, which can be inhibited by organizational and/or sociological factors. Most taggers are 40 years old or younger and tend to be tech-savvy. So, if your user population is older, less technically inclined or just more private

Eight Steps to Enterprise 2.0 - 3. Understand your user culture

Eight Steps to Enterprise 2.0 - 4. Decide what to share

Identify information that you and others would like to share or know. Find the nexus of those two points, and gauge worker interest in the process.

Eight Steps to Enterprise 2.0 - 4. Decide what to share

Eight Steps to Enterprise 2.0 - 5. Start small

Keep the pilot tight and focused. Not only do such programs help IT kick the tires on these products, but they also develop a nucleus of users to bookmark and build the community necessary for successful deployment.

Eight Steps to Enterprise 2.0 - 5. Start small

Eight Steps to Enterprise 2.0 - 6. Develop a great pitch

Approach senior management with a problem facing the enterprise and articulate to them how enterprise 2.0 technologies such as social bookmarking can solve it.

Eight Steps to Enterprise 2.0 - 6. Develop a great pitch

Eight Steps to Enterprise 2.0 - 7. Be patient

Enterprise 2.0 adoption takes time.

Eight Steps to Enterprise 2.0 - 7. Be patient

Eight Steps to Enterprise 2.0 - 8. Evangelize

If you've had trouble finding the right business problem to tackle, consider a bit of advanced selling. One major financial institution appointed an enterprise 2.0 evangelist to preach the gospel. He developed a users' seminar on searches, blogging, Wikis

Eight Steps to Enterprise 2.0 - 8. Evangelize

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