Microsoft Bing Gained Market Share in June, Says comScore
Microsoft Bing gained market share in the
marketplace in June, according to a new report released by comScore.
Bing's gain was 0.4 percent for the month, giving it 8.4 percent of the
market - placing it in third behind Google, which occupied 65 percent of the
market, and Yahoo, which held 19.6 percent. Ask Network came in fourth with 3.9
percent of the market, followed in fifth place by
AOL with 3.1 percent.
Of the 14 million searches that Americans conducted in June, they went to
Google for 9.1 billion of them, followed by Yahoo for 2.8 billion and Microsoft
sites for 1.2 billion.
During his keynote speech at the Worldwide Partner Conference in
New Orleans on July 14, Microsoft CEO Steve Ballmer suggested that his
company would continue to back Bing despite the prospect of an uphill battle against Google and Yahoo.
"Man, oh man, have we taken a lot of abuse, and we're still just an
itsy-bitsy part of the market, but we have a little bit of mojo," Ballmer said,
adding that Bing is "as good a view of our tenacity and commitment as anything
you've ever seen."
As a sign of that commitment, Microsoft has paired Bing with a massive ad
campaign, estimated at between $80 million and $100 million.
It could be some time, however, before Microsoft sees a monetary return
on its investment. A July report by research company SearchIgnite showed that,
although Microsoft had gained share in users, its percentage of the U.S. paid search advertising
market remained stagnant for the second quarter of 2009 at just under 6
percent, roughly the same
position as before the launch of Bing.
By contrast, Yahoo had 17 percent of the paid search spend in the
quarter, while Google occupied 77 percent. Yahoo's share, however, had declined
year-over-year by 26 percent, with much of that being swallowed up by Google.
"Microsoft appears to be focusing its efforts on driving consumer interest and capturing increased search query share," Roger Barnette, president of SearchIgnite, said in a July 14 statement about the paid search spend. "We have not yet seen this translate into more paid search advertising dollars for Microsoft, although typically consumer adoption precedes advertiser adoption."