Microsoft Hires an Outsider to Run Longhorn Marketing
Microsoft Corp. announced late Monday that it has named former AT&T Wireless and E*Trade executive Michael Sievert as corporate vice president for Windows product management.
Sievert is replacing 17-year Microsoft veteran Tom Button, the current vice president in charge of Windows product management, who has been in that role since the summer of 2003. Button has taken a leave of absence due to family medical reasons, according to a corporate statement. Button is expected to return to Microsoft in a different capacity, company officials said. (Most of Buttons Microsoft career was spent in the developer division.)
Like Button, Sievert will spearhead marketing, product management and product planning for Windows client, including the Longhorn version that is due out in 2006.
Sievert has considerable marketing expertise. At AT&T Wireless Services, he has been the executive vice president and chief marketing officer since 2002. Before that, he was executive vice president and chief global marketing and sales officer at E*Trade. He also has held various positions with IBM and Procter & Gamble.
As vice president in charge of Windows product management, Sievertwho will report to Senior Windows Client Vice President Will Poolewill have myriad responsibilities.
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