Microsoft to Take Cross-Product Integration a Step Further
Taking the companys "integrated innovation" charge a step further, Andy Lees, the Microsoft corporate VP in charge of server and tools marketing, focused his Tuesday morning TechEd 2004 keynote here on the companys plans to deliver a common set of services across its entire Windows Server System family.
This new set of services is detailed in a plan called the "Common Engineering Roadmap." These common services will reduce complexity and provide customers with a standard set of "criteria" which will be available for all the Windows Server System products going forward, Lees said.
In short, the new services will insure that Microsofts own products work better together, according to Lees.
Windows Server System products include Windows Server, BizTalk Server, Commerce Server, Content Management Server, Exchange Server, Host Integration Server, Identity Integration Server, Internet Security and Acceleration Server, Microsoft Operations Manager, SharePoint Portal Server, SQL Server, Systems Management Server and Storage Server.
Examples of the kinds of services that Microsoft is planning to make common across its products:
Lees made a number of other new product announcements during his hour-and-a-half presentation. Among them:
Lees spent most of his keynote running through demonstrations intended to show how an integrated family of products can help customers manage costs, keep their businesses running and deliver business value.
Throughout the demonstrations, Lees and his team members demonstrated