Vista: Expect a Premium Push (with Premium Prices)
Goldman Sachs & Co. analyst Rick Sherlund issued a research note earlier in April, noting that Goldman is now figuring Microsoft could garner an extra $1.5 billion per year in revenues simply by persuading users to buy the premium Vista versions.
Microsoft announced earlier this year that it is readying
In February, company officials reiterated Microsofts
Currently, the estimated retail price of Windows XP Home is $99 per copy for an upgrade, and $199 for a full version. For XP Professional, those prices are $199 and $299, respectively. But Windows XP Media Center Edition, which is an example of a current-day "premium" version of XP, sells for $320-plus per copy.
Retail sales make up a relatively small part of Microsofts Windows business, however. Microsoft obtains more significant shares of its Windows revenues from PC makers on the consumer side, and volume licensees on the business side.
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