Why Intel Should Study the Microsoft Play Book
AMD filed a sweeping antitrust lawsuit against Intel late Monday, claiming that Intel is maintaining an illegal monopoly in the PC processor market. Among the charges AMD has levied against Intel: Forcing major customers into exclusive or near-exclusive deals; threatening retaliation against customers choosing AMD-based platforms; enforcing quotas among key retailers stocking Intel-based computers; and pushing PC makers and partners to boycott AMD product launches and promotions.
While most casual Microsoft watchers remember the U.S. antitrust trial focusing on Microsofts claim that its Internet Explorer browser was an inextricable part of the operating system, there were other bones of contention, too.
We noticed that AMDs complaint mentions "Microsoft" fewer than five times. But given AMDs desire to cultivate ever-tighter ties with Microsoft, that omission shouldnt be too surprising.
Matt Rosoff, an analyst with the Directions on Microsoft research firm, concurred that there are some obvious parallels between the Microsoft antitrust case and the newly minted one against Intel.
"Some of the alleged tactics do seem similar," Rosoff told Microsoft Watch. "For instance, AMD is alleging that Intel offered OEMs rebates for buying Intel chips exclusively. This is similar to Microsofts offering rebates to OEMs for shipping Internet Explorer exclusively. The chargeillegal monopoly maintenanceis also interesting, as its the only charge that Microsoft was finally found guilty of.
"Im willing to bet that AMDs lawyers have studied the Microsoft-DoJ antitrust case very carefully, and will probably try and use some of the same arguments that succeeded all the way through the appeals court in that case," Rosoff added.
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