Fidelity Experimenting With Google Glassware App for Investors

 
 
By Todd R. Weiss  |  Posted 2013-08-13
 
 
 
Google Glass

Fidelity Experimenting With Google Glassware App for Investors


Google Glass isn't slated to hit the consumer market in the United States until late 2013, but companies such as Fidelity Investments are wasting no time experimenting with possible uses of Glass by their customers.

Fidelity has recently been developing a prototype Glassware app it calls "Fidelity Market Monitor for Glass," which could allow users to someday check closing stock prices, make stock purchases, retrieve investor information and more using the power of Google's eyewear-mounted computer devices. Fidelity unveiled the prototype Glassware in an Aug. 12 announcement, which includes a YouTube video that displays some of the potential uses of such an app.

Hadley Stern, vice president of Fidelity Labs, whose team built the app, told eWEEK that it is a project of Fidelity Labs, which is part of the Fidelity Center for Applied Technology that focuses on innovation inside the financial services company.

"It started a few months ago," said Stern. "We're very involved from the applied research end. A peer was at a seminar and met some folks from Google and that's how this came about," as ideas for a Glass app were formed and brought to life.

For now, Fidelity hopes to get feedback from prospective users about the prototype Glassware app and to continue its experiments about how it could be used, how it could be secured and how it can be useful for customers, said Stern.

The Fidelity video, which Stern calls an "aspirational video," portrays a user logging into the app on Glass using voice recognition, then seeking stock quotes using verbal commands and built-in menus. The video also shows a user taking a photo of a corporate logo, in this case a Google logo, and then asking the app to provide stock quotes based on the logo in the captured image.

The potential future of such an app being released for users depends on many factors, he said, including the actual availability of Glass to consumers as well as if Google's Glass APIs will remain stable or will morph or change in the future.

"Investors in general trade on what they know and are constantly doing research," said Stern. The experimental Glass app being developed by Fidelity pushes that idea further, by delivering relevant information to the timelines of Glass users as markets close with summaries of the market activity, he said.

"One of the cool things Google is doing is that they're co-developing [Glass] with the world in a sense," he said. "It's a little different for us, too, working with Glass."

Even if Glass is released to consumers by late this year, the Fidelity Glassware will likely not be ready to go, according to Stern. "I think it's still a ways away. Really what we are focused on is what we are working on right now," adding features and getting useful feedback from potential users.

Fidelity as a company has long been interested in applying innovative technologies throughout its business, said Stern, including establishing the first toll-free 800 number for mutual funds transactions and being involved in early social media activities.

Fidelity Experimenting With Google Glassware App for Investors


Visitors who preview the Fidelity Market Monitor for Glass are asked to give feedback and comments about the app at Fidelitylabs.com.

In March, the Google Glass team showed off a sampling of other business Glassware that is being developed by other companies. In a demonstration at the South by Southwest (SXSW) conference, several cool Glass apps were unveiled, including a news app that delivered headlines and photos from The New York Times, an email app and a note-creation app for Evernote.

Google Glass has been a topic of conversation among techies since news of it first arrived in 2012. The first Google Glass units began shipping in April 2013 to developers who signed up at the June 2012 Google I/O conference to buy an early set for $1,500 for testing and development, where it was the hit of the conference. Google also then began shipping Glass units to lucky users who were selected in the #ifihadglass contest for the opportunity to buy their own early versions of Glass.

In February 2013, Google expanded its nascent test project for its Glass eyewear-mounted computer by inviting interested applicants to submit proposals for a chance to buy an early model and become part of its continuing development. In March, Google also began notifying a pool of applicants who were selected to purchase the first 8,000 sets of Google Glass when they become available for real-world use and testing later this year by consumers. Those selected applicants have been receiving their units in waves.

Each Google Glass device includes adjustable nose pads and a high-resolution display that Google said is the equivalent of a 25-inch high-definition screen from 8 feet away. The glasses also feature a built-in camera that takes 5-megapixel photos and video at 720p. Audio is delivered to wearers through their bones, using bone-conduction transducers.

Rocket Fuel