Google Updates Its Analytics App for Android

 
 
By Todd R. Weiss  |  Posted 2013-10-01
 
 
 
Google Analytics

Google Updates Its Analytics App for Android


Google has unveiled a new version of its popular Google Analytics app for Android devices so that business users can track how their audiences are responding to their online ad campaigns.

The new version was announced by Russell Ketchum, the lead product manager of Google Analytics for Mobile Apps, in a Sept. 30 post on the Google Analytics Blog.

"At Google, we want to build tools that help you stay connected no matter where you are," wrote Ketchum. "Whether you’re in the boardroom, at a live event, or even during a day at the beach, having access to Analytics at your fingertips is important."

The new app, which can be downloaded from the Google Play store, replaces the first version, which was unveiled in June 2012 and has been downloaded more than 700,000 times so far, according to Ketchum.

"We’ve been listening to your feedback and hear you loud and clear: the Google Analytics Android app should do more," he wrote. "So today we are pleased to announce the launch the latest version of the Google Analytics App for Android devices."

Among the improvements in the new version are more reporting tools and enhanced functionality, including a redesigned look and feel, which is ideal for tablets and phones; new visualizations that automatically resize to fit your screen size and orientation; side navigation that mirrors Google Analytics on the Web for quick access to reports; specialized reporting for Web and app views; as well as an Overview screen summarizing key metrics from each report, he wrote. Also included are tools for deeper analysis via dimension-based drill-down in most reports; improved real-time reporting; and advanced segments to further analyze customer data.

"With the Google Analytics App, you can access all of your data—for both Web and app reporting views (profiles)—so you can keep track of all of your important data with reports that are optimized for whatever device you’re using, ensuring a beautiful and intuitive experience," wrote Ketchum. ''We’re also introducing new visualizations designed with tablets and phones in mind. Rather than getting overwhelmed with too much information on a small screen, you now see just the most relevant metrics on cards, so you decide when you want to drill-down for details or just get a quick update on your performance."

The new analytics app was built using Google Tag Manager for Mobile Apps, which makes it highly configurable for users, he wrote. "We’ve made several improvements to the app based on your feedback and have more planned, so please keep it coming."

In September, Google unveiled a schedule of conferences around the world where Google Analytics team members will be arriving this fall to share their insights, lessons and experience with Google Analytics users so they can get even more for their businesses from the platform.

On Oct. 16, the Data Summit in New York City will feature Google Analytics evangelist Justin Cutroni, who will participate on a mobile panel discussing how mobile data is changing the ad target landscape as well as customizing mobile experiences for users, according to the post.

Google Updates Its Analytics App for Android


An eMetrics Summit  in London on Oct. 24 will feature Google representative Daniel Waisberg who will answer questions from summit attendees during a Google Analytics Q&A.

Also on Oct. 24, Google's Cutroni will attend the Restaurant Innovation Summit in New York City, where he will talk about Universal Analytics and how it can be an entry into the world of big data, according to the post. "Rapid change in how consumers want to pay for products and services is significantly affecting the restaurant industry. Restaurants of every size and in every segment plan to invest more in customer-facing and point-of-sale technology to enhance the customer experience."

On Oct. 25, Google's Adam Singer will attend the Hawaii Social Media Summit, where he will discuss social media measurement best practices and how companies can better value the entire customer journey across social media and other digital channels.

Also on Oct. 25, Google's Daniel Waisberg will attend the Online Marketing, Mobile and Social Media in Travel Europe 2013 conference in Amsterdam, where he will speak about how companies can place analytics at the heart of their marketing strategies.

On Oct. 27, Singer will be in Philadelphia for the Public Relations Society of America's PRSA National Conference, where he will talk about how companies can use data for real-time, smart and actionable insights to improve public relations programs.

On Nov. 7 to 8, Milan, Italy, will host its first-ever SMX Milan (Search and Social Media Marketing Expo), and Google's Cutroni will be there Nov. 8 to talk about Universal Analytics and how this will change the future of measurement.

On Nov. 12, the Digital Analytics Association (DAA) Symposium will be held in San Francisco, where Cutroni will share training and best practices for thinking holistically about your digital analytics across channels and platforms, with a focus on mobile, according to Google.

From Nov. 13 to 14, the Smarter Travel Analytics Europe conference will be held in Berlin, where Google's Waisberg will be delivering a Google Analytics Travel Master Class on Nov. 14.

Also on Nov. 14, the Best Practices for Google Analytics conference in Seattle will feature Google's Cutroni, who will talk about the present state of Google Analytics.

From Dec. 3 to 4, the REMIX Summit in London will feature a culture, technology and entrepreneurship conference where Google's Waisberg will present a workshop on the basics of measurement and optimization using Google Analytics.

Rocket Fuel