LG Unveils Four Optimus Smartphones: MWC
BARCELONA, Spain — Consumer electronics giant LG unveiled four Optimus series devices, the G, Vu:, F and L. Flagship models from the G and Vu: series will target the premium segment, while the F and L series will be positioned as mass-audience smartphones for the 4G LTE and 3G markets.
The Optimus G employs Qualcomm's powerful Snapdragon S4 Pro quad-core processor and features a True HD In-Plane Switching (IPS) Plus display and Zerogap Touch technology for enhanced touch responsiveness.
The Optimus G also incorporates user experience (UX) features such as QSlide, QuickMemo and Live Zooming.
QSlide provides the ability to display two full-sized windows simultaneously. The recently upgraded version of QSlide allows for the opening of two apps at the same time in full screen mode and the ability to change the size, position and transparency of QSlide windows as needed.
Video, browser, memo, calendar and calculator functions are all compatible with LG's multitasking UX. The Dual Recording and Virtual Reality (VR) Panorama features are two of the newest additions to LG's UX and are designed to take advantage of the full-HD display technologies found on the handsets.
Originally launched in key target Long Term Evolution (LTE) markets, the Optimus G is making its debut in more than 50 countries. The latest addition to the company's Optimus G series, the Optimus G Pro—a 4G LTE-equipped smartphone with a 5.5-inch full-HD IPS display and new UX features such as Dual Recording and VR Panorama—was recently introduced to the Korean public.
The Optimus Vu: is a hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, equipped with a 5-inch, 4:3 aspect ratio display. The F Series—including the Optimus F5 and Optimus F7—was designed for consumers making the transition from 3G to 4G LTE networks. The launch of the Optimus F Series this year is designed to help LG expand its footprint rapidly in that market.
LG developed the Optimus L Series around four new design elements: seamless layout, laser-cut contour, radiant rear design and a home button with smart LED lighting. With an initial target to sell 10 million smartphones each quarter and double sales of LTE devices in 2013, the company said this is its most ambitious smartphone strategy to date.
LG also showcased its Wireless Ultra High Definition (Ultra HD) Transmission technology for the first time at MWC 2013. The next-generation mobile feature enables users to view games and other smartphone content on Ultra HD TVs in real time through wireless data transfer. During transmission, multimedia content is automatically adjusted to match the receiving TV's screen resolution.