Microsoft, Not Nokia, Appears to Be Behind Lumia's Bold Colors
On Sept. 5, Nokia introduced the Lumia 920, which comes in yellow, red, gray, white and black. Nokia's flagship Windows Phone 8 smartphone, the Lumia 920, features a 4.5-inch PureMotion HD+ WXGA LCD display, advanced camera technologies, a City Lens app that complements Nokia's suite of mapping software and up to 10 hours of talk time.
The Lumia 820, which features a 4.3-inch ClearBlack OLED WVGA display, will come in red, yellow, gray, cyan, purple, white and black.
Fatboy Recharge Pillow
The Lumia 920 can support wireless charging, while the 820 can be fitted with a different backing—sold separately—that can enable it to charge wirelessly. Nokia has teamed with Fatboy, which will sell wireless accessories such as this colorful Recharge Pillow.
Like the Nokia phones, the Fatboy Recharge Pillows will bring a pop of color to a room.
Nokia also signed agreements with the Coffee Bean and Tea Leaf and Virgin Atlantic. Coffee Bean will put the charging plates on the tables in some of its cafes, and Virgin will put them in its Virgin Atlantic Clubhouse at London's Heathrow airport later this year. The plates, too, come in the Lumia colors.
Nokia Luna Bluetooth headsets with wireless charging also vibrate with color.
Nokia also has an agreement with JBL, which has made a stereo speaker that can wirelessly play music from the new Lumias; on Sept. 4, Nokia brought its free streaming-music service to the United States. The phones can also wirelessly charge when placed on top of the retro-styled PowerUp, which comes in cyan, black and white.
Purity Pro Stereo Headset
Monster will also offer a line of Purity Pro Stereo Headsets for the new Lumias in popping shades of red and yellow, or more subdued black and white.Â
New JBL PlayUp portable wireless speakers for Nokia are loud even before the music is turned on.
Nokia has been accused of initially failing to capitalize on the smartphone trend. Long before Apple introduced the iPhone, Nokia impressed consumers with devices like the enterprise-friendly Communicator.
HTC Windows Phone 8X, 8S
Nokia CEO Stephen Elop called Microsoft the "lead mobile partner for Microsoft" during his company's July 19 second-quarter earnings call. On Sept. 19, HTC and Microsoft introduced the Windows Phone 8X and 8S, which will come in very Lumia-like (Microsoft-like?) shades of yellow, red, blue and black. HTC and Microsoft said that they'll promote them as "signature Windows Phones."
Trouble for Nokia?
The Windows Phone 8X and 8S put an emphasis on their advanced camera features, audio enhancements that come via HTC's relationship with Beats Audio and their very thin and light physiques. Both phones are slimmer and lighter than the new Lumias.
Â Apple, meanwhile, has introduced the phone that will take it through the next few seasons, the iPhone 5. It comes in two choices—white and silver or black and slate—and is thinner and lighter than the upcoming phones from Nokia and HTC. The HTC 8S, however, is within a fraction of the iPhone 5's weight, and it can be said that both phones weigh 3.9 ounces. Microsoft has said that both new HTCs are "around 10mm" thin, while the iPhone 5 is 7.6mm thin.
Microsoft also didn't shy away from color with its upcoming Surface tablet, suggesting the strong hand it's having with its partners and that the larger brand strategy at work is Microsoft's. One imagines a branding team pitching: See a pop of color on the street? It's probably a Windows Phone.