Congress to Investigate Google/DoubleClick Deal

 
 
By Steve Bryant  |  Posted 2007-07-19
 
 
 

Congress is expected to ask Google, Microsoft and Yahoo executives to testify before House and Senate subcommittees about Google's planned $3.1 billion acquisition of DoubleClick.

The news comes during a week in which a Precursor Group analyst released a 36-page white paper arguing that the Federal Trade Commission could scuttle the deal.

In a statement, Google said company officials are "confident that upon further review the Federal Trade Commission will conclude that this acquisition is good for both competition and privacy and should be approved.

"Numerous independent analysts and academics have determined that the online advertising industry is a dynamic and evolving space, and that rich competition in this industry will bring more relevant ads to consumers and more choices for advertisers and Web site publishers."

 

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