Can Content Management Be Beautiful?

P. J. Connolly began writing for IT publications in 1997 and has a lengthy track record in both news and reviews. Since then, he's built two test labs from scratch and earned a reputation as the nicest skeptic you'll ever meet. Before taking up journalism, P. J. was an IT manager and consultant in San Francisco with a knack for networking the Apple Macintosh, and his love for technology is exceeded only by his contempt for the flavor of the month. Speaking of which, you can follow P. J. on Twitter at pjc415, or drop him an email at
By P. J. Connolly  |  Posted 2011-06-13 Email Print this article Print

Although content management systems are thought of primarily as a tool for media organizations, almost any business will generate enough digital content that managing it inside someone's head or in a file drawer simply isn't a good idea.

an assortment of CMS logosIn today's reading, I came across a discussion on that, although directed at journalists, is an interesting look at how CMSes are evolving.The big points from the article apply just as much to a catalog house as they do to people in my line of work:

  • The paradigm is moving from "content management systems" to "content management ecosystems."
  • There is a growing understanding that content management systems should be "beautiful."
  • Open-source software has raised the bar for default content management experience.
  • We've realized that good content management requires constant development
In the past, I've worked with some very primitive CMSes, and from my experience, businesses approach content management with far less sophistication than they should. I can understand why companies are loath to change something if it works for them, but staying in place is simply not an option if your content has to look fresh and work for you.


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