In Neal Stephenson's seminal 1992 cyberpunk novel "Snow Crash," Hiro Protagonist, the, uh, protagonist of the story, is a struggling pizza delivery guy. He is also a well-known, powerful celebrity with killer samurai sword capabilities.
How is he both of these things at the same time? Easy. In the real world, Hiro is a pizza delivery guy, and in the virtual world of the Metaverse, he is a powerful samurai celebrity. Today, similar scenarios are playing out in our own world.
That quiet and reserved woman who barely talks to anyone at lunch runs a flashy and popular nightclub in the virtual world of Second Life. And that slightly smarmy sales guy who seems to be a jock is a powerful elven wizard in the World of Warcraft MMOG (massively multiplayer online game).
Sure, to many in business these virtual worlds seem to be little more than video games where people hide from the real world. But an awful lot of business is already being done in these virtual worlds and even more will be done in the near future.
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