Can Microsoft Avoid Origami Overhype With Zune?

By Mary Jo  |  Posted 2006-07-21 Print this article Print

Microsoft is now officially confirming what Microsoft watchers have been reporting for a couple of months: Microsoft is readying an iPod competitor (or two ... or more). The final name, not just the code name, is going to be Zune. Microsoft is working on not only the Zune portable-player software, but also the players themselves, officials said. The biggest challenge for Microsoft, at least in the short term, will be to make sure the Zune reality measures up to the hype, so the company doesn't repeat its overpromising/underdelivering strategy, as it did with the "Origami" ultra-mobile PCs.

<< Back to home |

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel