Can Microsoft Emulate Apple's Premium-User Appeal?

 
 
By Mary Jo  |  Posted 2006-07-31 Email Print this article Print
 
 
 
 
 
 
 

eWEEK columnist David Morgenstern makes a case for why Apple is well positioned to sell even more Macs to a power-hungry premium audience. With Windows Vista, Microsoft also is looking for ways to sell more premium SKUs (at premium prices) to the same kinds of users who've been at Apple's core. Microsoft has identified 14 end-to-end premium scenarios – everything from creating and managing digital content; to viewing TV and movie – around which it is intending to focus heavily when Vista launches. Microsoft is signing up partners to make sure it has all of the pieces of each of these scenarios available from the get-go.

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