Microsoft Talks adCenter Futures

By Mary Jo  |  Posted 2006-08-02 Print this article Print

From Microsoft Watch: Microsoft is feeling its way, as it continues to evolve its online advertising platform. On August 5, Microsoft is preparing to refresh the platform with a rash of new features. Longer term, the company is working to integrate contextual advertising and its Deep Metrix analytics capabilities into upcoming adCenter releases. adCenter is at the crux of Microsoft's plans to add more software services to its product mix.

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