Congress to Investigate Google/DoubleClick Deal

By Steve Bryant  |  Posted 2007-07-19 Email Print this article Print

Congress is expected to ask Google, Microsoft and Yahoo executives to testify before House and Senate subcommittees about Google's planned $3.1 billion acquisition of DoubleClick.

The news comes during a week in which a Precursor Group analyst released a 36-page white paper arguing that the Federal Trade Commission could scuttle the deal.

In a statement, Google said company officials are "confident that upon further review the Federal Trade Commission will conclude that this acquisition is good for both competition and privacy and should be approved.

"Numerous independent analysts and academics have determined that the online advertising industry is a dynamic and evolving space, and that rich competition in this industry will bring more relevant ads to consumers and more choices for advertisers and Web site publishers."


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Thanks for your registration, follow us on our social networks to keep up-to-date
Rocket Fuel