Digg, the Web community that lets users vote on news items, today unveiled a site-wide redesign and expanded its coverage area beyond technology. The changes will go live June 26.
With this third major redesign, Digg users will now be able to prioritize content in the subject areas of World and Business, Video, Entertainment, Science and Gaming. (Check out screenshots of the new design.)
The company also expanded its personalization and social networking features. Digg users can now customize their site views based upon their interests and keep closer track of their friends' activities.
User-generated news and interaction is one of the hottest areas of online growth right now. Digg, which started only one-and-a-half years ago, is now one of the most trafficked sites on the Web. With only 300,000 registered users, Digg receives 9.5 million page views per day and 8.5 million unique visitors per month, according to the company.
Could Google launch a service like Digg? It would seem the search and advertising giant has all the right components: a huge and often devoted user base; a news search algorithm; and plenty of intelligence on its users' search habits and preferences to know what the most popular stories are online at any given time. Google has a new trend tool that could conceivably be used in the service of a Digg-like interactive news site. And, Google even has experience in social networking.