Dear Google: You should probably remove "Froogle" from your apps

 
 
By Steve Bryant  |  Posted 2007-04-20 Email Print this article Print
 
 
 
 
 
 
 

Lesson #1 in brand management: It's harder than you think.

I was just messing around with Google Web History and the Google Toolbar, and both products still list "Froogle" as options. That's Froogle, which was recently "rebranded" as Google Product Search. Not a big deal. But still. Google, you need to manage your product name changes across all your app verticals, dig?

Maybe somebody can take off 20% of their time to do that? 

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