Google agrees to buy Adscape
The Red Herring article notes industry speculation that Google won't get much for its money except for a few patents.
In acquiring Adscape, Google will be entering a market expected to expand to $1 to $3 billion by 2010. (Perspective: the TV ad market is currently $60 billion.) Also in the market: Microsoft, which purchased in-game advertising firm Massive last year for an undisclosed amount.