Google, EU Deal on Search Includes Search Display Changes
Google will move to improve how it labels ads in its search results and how it displays links to competitors to resolve antitrust allegations in Europe.Google will make changes to how it displays its search results in Europe to mollify European regulators who have been investigating antitrust allegations against the company since 2010. Under the deal, Google will provide better labeling of its own promoted content and will improve how it displays links to competitors' online ads, according to an April 25 report by The Associated Press. The details were released by the European Commission, which is the executive and regulatory arm of the European Union, as the EC continues to work with Google on concessions that will resolve the case. Under the deal, "Google has offered to more clearly label search results stemming from its own services such as Google News, Google Maps or its shopping and flight search functions," the story reported. "That would allow users to distinguish between natural search results and others promoted by Google. It also agreed to display some search results from its competitors and links to their services." Proposed under the deal is a plan for a monthlong "market test" of the arrangement to provide competitors, many of whom are behind the antitrust complaints against Google, some time to offer their input into whether the proposed changes are sufficient, the story said. "The objective of this process is to try to see if we can achieve a settled outcome in this antitrust investigation," EC spokesman Antoine Colombani told the AP.