Google has integrated YouTube videos into Google Video, and results for videos appearing on YouTube now appear on Google Video. When users click on those videos, they are taken to YouTube.com. The sites are remaining separate and will "play to their repsective strengths" according to a YouTube rep.
This change benefits both companies in several ways. First, it pushes a signiifcant amount of traffic to YouTube. That in itself is worthwhile, especially as Google seeks to support YouTube as the No. 1 video-sharing site. The more popular YouTube grows, the more leverage Google will have to negotiate with the TV networks and advertisers.
This strategy also benefits Google Video, which could now look more attractive to advertisers given its expanded inventory.
The change comes one day after Fox subpoenaed YouTube to learn the identity of a user who had uploaded copyrighted works.