Google's initial experience placing ads in magazines and other print publications, as Businessweek reports, has been lackluster. Some advertisers tell the publication that even though the ad prices were a bargain, they may not go back for a second round.
In response to a question about the story, Google said it expected demand to be light for the test, conducted over the last several months. Also, demand would have been much higher had Google used any of its marketing resources to draw in customers. "We're pleased with the data we've gathered and will use it to inform future experiments," a Google spokesperson said.