Google, Microsoft Bing Trade Search Blows as They Exit 2009

By Clint Boulton  |  Posted 2009-12-02 Print this article Print

I've made a point to point out how Google and Microsoft duel each other in search.

Actually, of late it's been Bing that's been beating Google to certain things. Case in point, Microsoft announced its deal to index Twitter tweets on stage at the Web 2.0 Summit in October. Google followed hours later by pre-announcing its own Twitter deal.

It reminds me of any of the number of Annie Get Your Gun "Anything You Can Do" riffs:

But maybe it's not so much that Bing is beating Google to the punch as it is Google refusing to let Bing have any of the search spotlight for more than one week. In the latest contest, Bing is hosting a search event today at 10 a.m. PST:

Bing event 1.png

Google is hosting its own search shindig Monday, Dec. 7:

Google event 1.png

Any thoughts what the Bing event might include? In addition to the Bing Twitter site, Microsoft has already upgraded its visual search technology and partnered with Wolfram Alpha.

The Google event could very well be the new user interface the company is working on, the one that makes the search options more visible in the left-hand rail. You can try it by following these instructions.

I'm fairly certain Caffeine won't be involved for the Google event -- that next-gen infrastructure isn't due broadly until 2010. Your theories are welcome.

In the meantime, it's fun to watch this Bing-Google slugfest, something we weren't able to enjoy until Bing emerged from the Live Search cocoon in June. At 10 percent of the market, Bing is the scrappy upstart gunning for the 65 percent search gorilla.

As I've already written, this Google Vs. Microsoft battle is great for consumers. |

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