We've reached the holidays here in the U.S., and some people find the time to catch up on movies they normally might not see.
So it's good that Google earlier this month improved its Google movie search site, adding show times, trailers, reviewers, genre filters and Google Maps of theater locales.
That's all well and good, but movie-going can be a spontaneous activity, providing a reprieve from Black Friday shopping sprees that leave shoppers physically and emotionally drained.
Shoppers, take heart. Google this week extended its new movie search capabilities to Apple's iPhone; Android-based devices such as the myTouch 3G, Motorola Droid and HTC Eris; and Palm WebOS smartphones.
Navigate to google.com in the Web browser, search for "movies," and then tap on the "More movies" link. Users can then browse a list of movies or select the "Theaters" button to browse a list of theaters near them.
Just as with Google's desktop version of movie search, Google's mobile movie search shows trailers, ratings, show times, and lists and Google Maps of the nearest theaters.
Check out this demo video of how to access the movie search results:
Search results for movies are available in English in the U.S., U.K., Canada, Ireland, Australia and New Zealand.
This will be a boon to moviegoers everywhere, but it's also an example of how Google is taking everything it does on the desktop Web and porting it to mobile devices, part of the company's resolute belief that users want the Web with them everywhere they go.
When it comes to basic Web search and surfing, is there anything on the desktop Web that won't be made mobile one day? I can't think of anything offhand. That bodes well for Google's business: Google's mobile ads can follow users everywhere they go.