Google on June 6 unleashed a new video player that'll let Apple Computer customers buy episodes of the TV show "CSI" and other premium videos on sale at the Google Video media search site.
The video player upgrade means Google's business interests further intersect with those of Apple Computer and its iTunes Internet locale for selling music and videos.
There's plenty of room for competiting online video stores for now and the immediate future. But the outrageous growth of YouTube, less so Google Video and others will ultimately slow down as the market matures.
So perhaps Google's Mac attack will have its most significant consequences several years from now, when online video growth starts to sputter and flatten out.