Google Shutters Shopper, Google+Local App for iOS

By Todd R. Weiss  |  Posted 2013-07-29 Print this article Print

Google is dropping its stand-alone Google Shopper app as it transitions shoppers to use desktop or mobile search for their online buying.

The search giant has been tweaking its Google+ offerings for months as it continues to try to grow its user base and make it a must-visit destination for consumers who are already deeply entrenched in more mature social networks, including Facebook.

In March, Google released reworked versions of its Google+ apps for Android and iPhone users, adding several improved features for photos, posts, user profiles and user communities. Highlighting the iPhone app improvements were photo-enhancement features from Snapseed, which allow users to perform basic edits such as rotating and cropping images, as well as using photo filters on their images before sharing them with others.

In February, Google+ unveiled app improvements that made it easier for users to access their other online iOS and Android apps more seamlessly and quickly through a new Google+ sign-in feature that allows users to tie their Google+ sign-in process to the sign-in processes for their most-used non-Google apps on their desktops or mobile devices.

Google+ has been around since June 2011, when it was started by the company as an online offering to compete with Facebook, or at least to give Google a piece of the social networking pie. Users were able to share events and news online with others in their "circles," then connect with others in their friends' circles, too.

In December 2012, Google introduced deeper social media features for its Google+ service by adding online communities where people can meet, discuss and share their passions on a wide variety of subjects, from sports to collecting to cooking and more. The new online communities included all kinds of interest groups, from cars to books to gardening and more. The communities can be set up to be open to anyone on Google+, or they can be private groups closed to the general public.

In August 2012, Google+ added some innovative tools for enterprises to try to bolster the appeal of Google+ for business users. The new Google+ features added the ability for business users to control who can see their posts on Google+, video conferencing that's integrated with other Google Apps, and new administrative controls over posts.


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