Like YouTube before it, Google will develop technology that allows Warner to approve or deny video content that contains copyrighted content.
Google announced today that it signed content deals with Sony BMG Music and Warner Music Group to show music videos on Google's video site. Google will also syndicate the video content to its publisher network in the coming months.
The deal with Warner also says that Google will develop technology to allow users of Google Video to upload videos that contain Warner's copyrighted content.
Google is the second company, after YouTube, that Warner has partnered with in this manner. In both cases, Warner is trying to protect its copyrights while assenting to the popularity of user-created mashups that contain copyrighted content
"WMG and Google are working together to allow users access to music from WMG's recorded music library for use in their creative user-generated productions," read the press release. "Once Google's technology is implemented, content companies such as Warner Music Group will have the opportunity to monetize the use of music in user-generated content, or if they choose, have the content removed from the platform."
The news of the two deals comes during a time when Google is rumored to be buying YouTube, a deal I personally don't see happening, especially when Google continues to make deals like this to promote its own video platform.
YouTube today also announced they had landed a content partnership with CBS, one of Google's biggest Google Video partners. It's the video-sharing company's first distribution agreement with a major network. Via the deal, CBS will make use of YouTube's content detection system that identifies copyrighted works.