Anyone wonder what people who conduct voice searches are looking for? Chitika says its local search listings.
The ad network said that people who search with their voice on the iPhone are three times more likely to be looking for local results.
Chitika, which noted earlier this month that Google commands as much as 97 percent of searches through Apple's iPhone, said that almost 7 percent of searches were done through Google's voice search.
Voice searches proved popular, Chitika research Dan Ruby said, because searching by speaking is often done in the car, prompting a higher proportion of local search queries:
Voice searches are triggered by people driving in cars because it enables them to be mostly hands-free.
To Ruby's point, when I do a voice search in my car in Connecticut, it's for local restaurants to get numbers, not info about what's on CBS. But I would also do this walking in San Francisco on a business trip.
Ruby suggested Website owners can design landing pages that surface local listings to accommdate all Google voice searchers.
Maybe, but the other side of that coin is the voice search has to markedly improve before e-commerce sites should optimize for the practice.
Ruby also detailed top genres receiving queries from the Google app and from Google voice search on the iPhone: