Google: What's New, Mr. Magoo?
Google announced yesterday that they are testing ads on videos on the Google Video service, matching capabilities that other video services have had for a while. Up to now, Goole Video uploaders could make their video available either for a fee or for free. The new ad-laced videos are available on Google Video's "free today" section.
The new ads, which appear as banners above the video, appear on clips about the aforementioned Mr. Magoo, The Charlie Rose Show, college sports, the animated show Roger Ramjet and Felix the Cat. At the end of each video, a 15- to 30-second ad plays. Advertisers include lowermybills.com, Burger King, Netflix and Pepsi, among others.
When the test concludes, Google plans to run auctions where advertisers bid to have their ads displayed on each video. The ad revenue will be split with the video owner.