Google Wins Landmark Aussie Court Fight on Advertising: Reports
An Australian court ruled Google isn't responsible for sponsored links during searches of Web content. The ruling could have impacts in other nations.In the recent FTC ruling in the United States, Google won a huge battle as the commission voted to close its longtime investigation into allegations that the company has been manipulating its search algorithms to favor its results over competitors. Instead, the FTC found that not enough evidence existed to prove such allegations. Both decisions capped a 19-month investigation into Google's search practices and patent portfolios in the smartphone, tablet and gaming device markets. Among the key parts of the FTC agreement with Google is that the search company will end some past business practices that could stifle competition in the markets for popular devices such as smartphones, tablets and gaming consoles, as well as the market for online search advertising, according to the agency. Under a binding settlement with the FTC, Google will allow competitors access "on fair, reasonable and nondiscriminatory terms to patents on critical standardized technologies needed to make popular devices such as smartphones, laptop and tablet computers, and gaming consoles," the FTC reported. Meanwhile, Google is still embroiled in an antitrust case in Europe, where the company continues to work with the European Union to resolve that agency's concerns about Google's allegedly anticompetitive business practices. In late January, Google again sent a list of proposals to the EU outlining how it can change its business practices to resolve those concerns. Google had sent previous lists of proposals to the EU last summer, but those earlier proposals failed to satisfy European regulators. Google was given more time, until Jan. 31, to submit new proposals.