Google's DoubleClick Unit to Host Digital Marketing Webinar
Google, which makes the bulk of its revenue on search ads, wants to encourage and help online advertisers to be successful as well.Google's DoubleClick unit, which serves up graphical ads to users as they conduct searches, is hosting its annual "ThinkDoubleClick" digital leadership summit June 4 to help online advertisers gain insights into the latest online ad trends today. The free online conference will feature speakers from myriad successful online advertisers and publishers, including Coca-Cola, Omnicom Digital, Forbes Media and CBS Interactive, who will share their thoughts about the online advertising marketplace, according to a May 21 post on the DoubleClick Advertiser Blog. To watch the live stream June 4, online participants must register for the event. The session will be held from noon to 3 p.m. ET. The event, formerly known as DoubleClick Insights, is an annual meeting of senior executives from agencies, advertisers and publishers, according to Google. Some of the topics that executives will tackle include how creative agencies can leverage but not be overwhelmed by technology so they can deliver next-generation consumer experiences. Other topics will include information about the kinds of experiences publishers are developing that add value to consumers and advertisers, as well as how chief marketing officers are using social media with other marketing channels to build strong brands.