Google's Groupon Bid Believed as High as $6 Billion

 
 
By Clint Boulton  |  Posted 2010-11-30 Email Print this article Print
 
 
 
 
 
 
 

My how the rumor mill is churning around the alleged Google-Groupon acquisition.

Just yesterday I noted how Vator News pegged Google's offer for the local deals and social shopping Website was $2.5 billion.

Groupon.png

Now AllThings Digital and The New York Times say the deal has a stunning price tag of between $5 billion and $6 billion.

Stunning is the operative word here because Groupon after is valued at about $1 billion. A 5x or 6x premium over the company's worth is amazing when you consider the Website doesn't offer much in the way of entertainment or utility.

I don't know the revenues for sure though I've seen anywhere from $300 to $500 millon a year. Based on those numbers, Google's premium is even greater.

I subscribed over a week ago, placing myself in the Fairfield County, Conn. region.

I get one to two e-mails daily announcing deals, anything from discounts on seafood from restaurants to deals for buy $40 worth of books for $20.

And my God are there a lot of deals for women's clothing, which is why I'm hiding Groupon from my wife though I may actually use the deals for Christmas shopping this year.

I can share those deals with friends on Facebook, Twitter or e-mail and enjoy additional savings for recommending people.

But that's about it. I can't call anyone, network with friends or search for Web content. So Groupon, while cool, is fairly one dimensional, which makes a $5 or $6 billion price tag seem crazy to me.

Welcome to the new bubble, I guess. Google can use the e-commerce data to bolster its local search and ad assets and put a stake in the ground for owning a socially-oriented hot property. It would certainly give geo/local head Marissa Mayer a new toy.

Last I checked, Google had $33 billion in the bank or so so it's not like it's cash pile will be cleaned out. But I would have hoped they acquired more $1 billion companies, or gone for the gusto in grabbing Twitter.

In paying such a premium what Google may be doing here is trying to ensure they don't whiff on Groupon to close out 2010 the way they blew the Yelp deal this time last year.

Google paid $3.1 billion for DoubleClick and it is finally seeing the fruits of that deal, racking up $2.5 billion a year in display ads.

Google shelled our $1.65 billion for YouTube in 2007, a deal I believe will ultimately prove their best ever. It, too, is padding Google's display ads. YouTube Leanback on Google TV can be an ad powerhouse because it paves the way for traditional television commercials.

I'll be very interested to see what Groupon can do for Google if it consummates the deal. Jeff Molander, who co-founded Performics Inc., which was acquired by DoubleClick in 2004 and Google in 2007 before Google sold it off in 2009, said:

"Groupon is today's Restaurant.com -- minus the entrepreneurial sensibility. Restaurant.com burned through the restaurant market with its similar "buy a $25 gift certificate for $3" model. But they stopped when small businesses owners it served figured out the simple math. They looked at the profitability of customers. There wasn't enough to sustain participation with Restaurant.com's model."

What do you think of a Google-Groupon deal? Yay or nay?

 
 
 
 
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